| 5 |
The writer speaks directly to the reader in a way that is individual, compelling and engaging. The writer crafts the writing with an awareness and respect for the audience and the purpose for writing. |
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A. The tone of the writing adds interest to the message and is appropriate for the purpose and audience. |
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B. The reader feels a strong interaction with the writer, sensing the person behind the words. |
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C. The writer takes a risk by revealing who he or she is consistently throughout the piece. |
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D. Expository or persuasive writing reflects a strong commitment to the topic byshowing why the reader needs to know this and why he or she should care. |
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E. Narrative writing is honest, personal, and engaging and makes you think about, and react to, the author’s ideas and point of view. |
| 3 |
The writer seems sincere but not fully engaged or involved. The result is pleasant or even personable, but not compelling. |
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A. The writer seems aware of an audience but discards personal insights in favor of obvious generalities. |
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B. The writing communicates in an earnest, pleasing, yet safe manner. |
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C. Only one or two moments here or there intrigue, delight, or move the reader. These places may emerge strongly for a line or two, but quickly fade away. |
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D. Expository or persuasive writing lacks consistent engagement with the topic to build credibility. |
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E. Narrative writing is reasonably sincere, but doesn’t reflect unique or individual perspective on the topic. |
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| 1 |
The writer seems indifferent, uninvolved, or distanced from the topicand/or the audience. As a result, the paper reflects more than one of thefollowing problems: |
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A. The writer is not concerned with the audience. The writer’s style is a complete mismatch for the intended reader or the writing is so short that little is accomplishedbeyond introducing the topic. |
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B. The writer speaks in a kind of monotone that flattens all potential highs or lows of the message. |
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C. The writing is humdrum and "risk-free." |
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D. The writing is lifeless or mechanical; depending on the topic, it may be overly technical or jargonistic. |
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E. The development of the topic is so limited that no point of view is present—zip, zero, zilch, nada. |
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© P Carnie, February 2003
Last update: 03/27/2008